Most marketers don't have a prompt problem, they have a context problem: every AI session starts by re-explaining the brand, the audience, and the goal from scratch. These marketing prompts do that setup work up front, so you get campaign angles, ad variations, and landing copy that sound like your brand instead of generic AI filler. Save them once, swap the {variables}, and stop retyping your positioning every Tuesday.
You're kicking off a campaign and need a batch of distinct angles and hooks before the planning meeting
An ad or landing page is getting traffic but not converting, and you need fresh copy to A/B test
You're repositioning a product or feature and need messaging that holds up against a competitor comparison
You need a full nurture or onboarding email sequence but keep stalling on the blank first draft
You're spinning up channel-specific variations for paid social, search, and email at the same time
Mistakes to avoid
Asking the AI to 'write me an ad' with no channel, format, or character limit, so the copy fits nowhere
Leaving out your ICP and their actual pain, which is exactly how you get copy that could describe any product
Never pasting in your brand voice, so everything comes back in the same hype-y, exclamation-heavy default tone
Not giving the model your real offer, proof points, and CTA, so it invents vague benefits and made-up stats
Prompts you can copy
01
Generate campaign angles
You are a senior brand strategist. Develop {number} distinct campaign angles for {product} launching to {target audience} with the goal of {primary goal}. For each angle, give a big idea, the core emotional tension it taps, one sample headline, and the channel where it works best. Constraints: no hype words or superlatives, and tie every angle to a real customer pain drawn from {context}. Output as a numbered table.
02
Sharpen product positioning
Act as a positioning consultant using the April Dunford framework. For {product}, draft a positioning statement covering: the competitive alternatives customers use today, our genuinely unique attributes, the value those attributes enable, and the {target segment} that cares most. Base everything on these facts: {key features and proof points}. Avoid jargon and superlatives. Output the statement, plus a three-bullet 'why now', and one sentence we could put on the homepage.
03
Write paid ad variations
You are a performance marketer writing {platform} ads. Create {number} ad variations for {product} targeting {audience}, each built on a different hook: problem, outcome, social proof, and curiosity. Constraints: keep primary text under {character limit} characters, use one clear CTA of {CTA}, avoid emojis unless they add meaning, and match this brand voice: {voice}. Output a table with columns for hook type, primary text, headline, and the metric each variation is built to move.
04
Draft a nurture email sequence
Act as a lifecycle marketer. Write a {number}-email nurture sequence for {audience} who just {trigger action} but haven't yet {desired action}. For each email, give send timing, subject line, preview text, body under {word count} words, and one CTA. Progress from education to proof to offer without repeating angles. Use this voice: {voice}. Do not invent testimonials; use {proof points} where relevant. Output each email under a clear header.
05
Write converting landing copy
You are a conversion copywriter. Write landing page copy for {product} aimed at {audience} whose main objection is {objection}. Include a hero headline and subhead, three benefit sections tied to features {features}, a social-proof block using {proof}, an FAQ answering the top three doubts, and a final CTA for {CTA action}. Constraints: lead with outcomes not features, keep sentences short, and skip buzzwords. Output section by section with labels.
How to keep them in PromptAtlas
Create one folder for the job or channel.
Add clear tags so search still works later.
Turn changing details into variables.
Save better versions instead of overwriting useful attempts.
Export your library when you need a backup.
FAQ
Will marketing prompts replace my copywriter?
No. They handle first drafts, variations, and the blank-page problem fast, but a marketer still edits for accuracy, brand fit, and the strategic call. Treat prompts as a faster starting point, not a finished asset.
How do I keep my brand voice consistent across every prompt?
Write a short voice description once (tone, words you use, words you ban, one example paragraph) and paste it into the {voice} placeholder every time. Storing it in a reusable prompt beats re-describing your brand each session.
Is ChatGPT or Claude better for marketing copy?
Both are strong, and the bigger lever is your prompt, not the model. Claude tends to hold a nuanced brand voice over long-form copy, while ChatGPT is quick for short variations. A well-structured prompt works in either.
How do I stop AI from writing generic, hype-y copy?
Give it constraints: a specific audience and pain, real proof points, a banned-words list, and an instruction to lead with outcomes over adjectives. Vague prompts produce vague copy, so specificity is the fix.
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Build your prompt library
Save the prompts that work, add variables, keep versions and find them again in seconds.